Advertising and marketing firm Clemenger BBDO has recently moved into a new office space in Sydney with the help of HASSELL. The new office is located in Sydney and aims to create a balanced work environment that accommodates collaborative and quiet moments.
Some notes from HASSELL:
“Clemenger BBDO has creativity and excellence at its core. Their new Sydney office facilitates a culture of inclusiveness, stimulates creative thinking and inspires knowledge sharing by providing an open plan environment that is permeable, honest and flexible.
The project allows Clemenger BBDO to align to its core aspirations. It is a workplace that enables the business to operate at its best by drawing on diversity to stimulate innovation and new ways of working.
A variety of work settings enhance the exchange of ideas and facilitate greater collaboration and intimacy with staff. The solution creates a mix of quiet spaces, shared workpoints and informal meeting areas throughout the workspace.
This mixture caters to a diverse range of activities, personalities and personal work styles. For example, pinnable crit spaces are located adjacent to the work areas to maximise informal collaboration, while a ‘work book’ space with pivoting presentation panels are provided to cater for creative engagement.
The design approach also adapts a hybrid of two relatively individual design attitudes – clean lines representing clarity of idea, while an industrial aesthetic reinforces a hands-on approach to work.”
Photography: Nicole England
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