Grey Group GSK Unit’s Global Hub Offices
Global advertising firm Grey Group has recently moved their Singapore-based GSK brand unit into a new office designed by db&b. The Multinational Typeface created for this project is a excellent example of how graphics can be used in ways beyond the basic one of looking good.
In 2014 we launched a new global hub running GSK brands out of Singapore. The team was staffed multi-nationally: from 12 nations, with experience in 49 markets, servicing 106 countries.
To communicate our global perspective to clients and other offices we created a display font full of meaning; its based on abstracting the geometric shapes and colours found in national flags.
The typeface is used for branding the new office space, and to bring colour into the new office with a signage system — at all times casually conveying our unique perspective.