Before & After: Diana Corp’s Amazing Head Office Transformation

  • Client Diana Corp,
  • size 26,909 sqft
  • Year 2013
  • Location Italy,
  • Industry Fashion / Beauty,
  • Diana Corp. is a multicultural agency specialized in the creation, management and promotion of top fashion brand ecommerce. The company renovated an old shirt factory into an eclectic and beautiful office. Luckily for us, they took some amazing photos documenting the transformation.

    For Diana Corp., the workplace is something more than simply a place to work and it combines ultra-modern and vintage elements in a perfect aesthetic balance.

    In general, everything has been studied down to the last detail in order to reflect the distinctly creative character of the agency, which cultivates its love of beauty and of doing things with the most attention to detail.

    All this is reflected in the choice of furnishings.

    ‘We think that working in an aesthetically beautiful and pleasing environment, in which you can feel the special ambience and where everything has been designed with taste and passion, can be a stimulus and inspiration for all employees and collaborators, consequently leading them to take pride in every aspect of their work.’

    Diana Corp.’s head office, placed in the province of Padua surrounded by the beautiful Euganean Hills, was originally an ‘Opificio’ (a former shirt factory) which had been abandoned for years and was consequently furnished with visual stimulants and spaces designed purposely for sharing.

    Diana Corp.’s creative director Margherita Silvestri personally supervised all the renovation work with a project addressed to blending ultra-modern and vintage elements and recycling old things in order to create new original pieces of furniture.

    Careful attention was given to the reuse of materials for creating new furniture: parts of the desks and furniture in the conference rooms were made with old recycled pallets.

    Other pieces of furniture were rescued from rubbish dumps and redesigned by inserting elements that gave them new life and all the door handles were made from the waste produced during the restoration of the building, such as electrical wires intertwined, and water faucet valves.

    An interesting tidbit: the table in the bar, placed in the relaxation area, is an old pool’s diving board of the ’30s.

    Design: Margherita Silvestri | Creative director at Diana Corp
    Photography: Antonio Rasi Caldogno

    Be sure to see the before photos at the end of the gallery!