WPP Offices – Milan

  • Client WPP,
  • size 290,626 sqft
  • Year 2021
  • Location Milan, Italy,
  • Industry Advertising / Marketing,
  • BDG architecture + design brought in a simple color palette for a modern and sophisticated look at the WPP offices in Milan, Italy.

    BDG architecture and design has done the Campus for WPP in Milan, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location. The Campus provides unique spaces for co-creation, and has been designed to specifically enable greater collaboration and encourage creativity across teams for the benefit of clients.

    Located within the historic district of San Cristoforo, the WPP Milan Campus is an important part of an urban redevelopment project in an abandoned industrial area where one of the most important factories of the city, the ceramics and homeware manufacturer Richard Ginori, formerly stood. The Campus, set out over a total area of 27,000 square metres (1.4 times taller than Torre Velasca, 1.6 times taller than Piazza Duomo, and as big as four football fields), has been renovated to reflect the historical and cultural heritage of this part of Milan.

    Design: BDG architecture + design
    Photography: Andrea Martiradonna