PokerStars – London Offices

  • PokerStars,
  • 16,000 sqft
  • 2012
  • England, London,
  • Gaming,
  • The world’s largest poker site, PokerStars, recently expanded their London presence with the help of Area Sq.

    PokerStars, the world’s largest online poker room, wanted to add a dramatic new poker area to the Hippodrome Casino, the world-famous listed building in London’s Leicester Square. The challenge was to create a design to complement this building and provide a template for future venues. Part of the brief was to collaborate with MKV Design, a specialist leisure and hospitality design firm.

    The new registration desk with improved lighting and signage create a dramatic entrance. Inside the main arena, an armour panel-effect light-box installation provides a stunning scrolling light show. To enhance the player experience, live sports footage is now screened throughout the casino. Following this project, we handled the rebrand and fit-out of The Diamond Rooms – the private poker rooms at this venue.

    Design: Area Sq
    Photography: Thierry Cardineau