Forward Media Group by za bor architects
Forward Media Group, the Moscow-based magazine publisher of Hello, 100% Office, 100% Kitchens, and Interior+Design, worked with za bor architects to create a new and inspiring office space.
“Office space was destined to be quite complex — it was a huge loft of 4200 sqm, significantly elongated and located in the mansard level of a new business center. The situation was made worse by the peculiarity of the publishing house — the need for editorial offices with open spaces as well as commercial and retail departments, separate offices for directors and editors-in-chief with a conference corner, conference halls, archive with library, storage rooms etc. All of these facilities were placed along the corridor going through the whole room. Eventually, open spaces offices were concentrated on the one side, and cabinets were mainly located on the other side of the corridor.
Communication points were supposed to be transparent and not to be vanished in a homogeneous office. As a result, the elevator lobby with stones, bright receptions, and meeting rooms were emphasized; a yellow complex construction hides the entrances to the toilets; archive room was marked by the black floral pattern. The same concern is the specific build-in furniture designated by za bor architects for the visitors. In contrast, operational areas are designed in a neutral gray.
Technical communications placed under a ceiling of the mansard level, as well as rafters and baulks have not been hidden, but painted in black instead, which visually elevated and extended the ceiling.
Recently the publishing house has moved to another building — historical Trechgornaya Manufacture building complex, but all the elaborate construction elements have been preserved and reinstalled in the new office.”
Architects:Â za bor architects
Location:Â Moscow, Russia
Project Team:Â Arseniy Borisenko and Peter Zaytsev
Project Area:Â 4200 sqm
Project Year:Â 2008-2010
Photographs:Â Peter Zaytsev
