Reserva’s New Headquarters in Rio de Janiero

  • Client Reserva,
  • Year 2013
  • Location Rio de Janeiro, Brazil,
  • Industry Fashion / Beauty,
  • Brazilian fashion group Reserva has recently moved into their new headquarters office in Rio de Janeiro. Founded almost ten years ago by partners Rony Meisler and Fernando Sigal, the group started as a street style menswear brand and has become one of the most influential names in the Rio fashion scene, with revenues of almost US$40 million per year.

    “The brand’s own visual merchandising and graphic design departments teamed up with architecture office SuperLimão and design furniture store LZ Studio to refurbish the 2 thousand square meters space – an old bindery shed in São Cristóvão neighborhood.

    The building includes offices for approximately 300 people of 29 departments, such as design, marketing, logistics and consumer relations. As a creative and innovative company, Reserva and SuperLimão’s project focused in the lounge areas that imply a more casual approach to work meetings and a sense of familiarity. Table football, musical instruments, a large kitchen counter and comfortable armchairs stimulate companionship, and even a wall covered in employees’ family pictures was thought to make them feel at home.  Structures are mobile and adaptable – from cables to lamps and auditorium seats, everything can be moved around easily.”

    Architecture: SuperLimão Studio
    Furniture: LZ Studio
    Visual MerchandisingReserva