LEMNYS – Paris Marketing Offices

  • Client AG2R La Mondiale,
  • size 1,506 sqft
  • Year 2014
  • Location Paris, France,
  • Industry Real Estate Services,
  • a-sh has developed a new office design for the marketing suite of the Lemnys development for AG2R La Mondiale located in Paris, France.

    The location is Paris and Issy-les-Moulineaux, France. The building, Lemnys, is an old building that has been completely rethought and redesigned by famous french architect Christian de Portzamparc for AG2R La Mondiale. The building is actually in the works. It’s massively rebuilt.

    The project you can see in the photos is the marketing suite of the building that has been designed by a–sh, the agency of Anne-Sophie Hattet, interior architect. A-sh has been committed by the add agency (Impact Communication & Design) that is developing the identity and the communication tools that will help AG2R market their office offer. The marketing suite is based in the middle of the construction site, in a smaller building. It’s a place of calm and elegance in the middle of the noise and chao of a gigantic construction site.

    The place is like a showroom : its a place for meetings, it’s a place to better understand Lemnys with the helps of boards, material samples, 3D, virtual reality and such. And it’s a ‘demo’ of what could be the look of the future buildings interiors.

    The place have been completely redesigned by a-sh. A concrete wall have been created to resize the space and is making a reference to the construction site just near. It’s creating a link to the outside and so modifying the existing visual marks.

    In the inside, the space is open to allow for a flow of circulation, but was organized by a set of oblique walls, the use of various colors of carpets, and the creation of a shell in the ceiling. So the functional zones were bounded. The furniture and the lamps were chosen to underline the architectural lines of the place. Some furniture elements were designed specially for the project.

    In the outside, the vegetation is voluntarily low and structured to open the space and let the light come in. Lanterns create a vertical line which strengthen the feeling of a large volume.

    Photography: Joan Bracco