E:MG – Moscow Offices

  • Client E:MG,
  • size 12,916 sqft
  • Year 2014
  • Location Moscow, Russia,
  • Industry Advertising / Marketing,
  • VOX Architects and Boris Voskoboynikov Architectural Studio have designed a new office space for E:MG advertising agency in Moscow, Russia.

    When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi & Saatchi, Leo Burnett, Afisha, Rambler etc) put his choice in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called “architecture in interior” – are made of plaster slabs and paint-coated.

    Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials.

    When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.

    The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.

    Boris Voskoboynikov: “In every office project we try to organize the working places location – that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.

    Design: VOX Architects, Boris Voskoboynikov Architectural Studio
    Chief Architect: Boris Voskoboynikov
    Design Team: Olga Ivleva, Elena Merzalova
    Lighting Designer: George Kelekhsaev
    Photography: Alexey Knyazev