Edelman – London Offices

  • Client Edelman,
  • size 20,000 sqft
  • Year 2015
  • Location United Kingdom, London, England,
  • Industry Advertising / Marketing,
  • Gensler has designed the new offices of global PR firm Edelman located in London, England.

    The interior design of the 20,000 sq ft premises at Howick Place needed to complement the existing parent office, whilst introducing a refreshed and individual aesthetic. The overriding client driver was to provide a welcoming arrival point for visitors, reminiscent of the experience they might have in a fine hotel, whilst delivering an inspiring, open and flexible work environment for 180 staff.

    From the moment visitors step out of the lifts, they are greeted by Edelman’s concierge within the inviting reception lounge. Gensler has created a comfortable and attractive focal area for guests, with every care taken over fine design details and high quality materials, reflecting Edelman’s brand values. Tactile soft furnishings, brass detailed furniture pieces and low level lighting create a convivial atmosphere and two glass walled meeting rooms complete the central client facing zone.

    Gensler designed varied zones across the staff areas, promoting flexible work styles and productivity. A central collaboration area is the hub of activity, featuring incubation rooms and booths that encourage teams to come together to develop innovative PR solutions, whilst providing relaxed dens for individual focus work away from the open plan office floor. Meanwhile, the staff kitchen provides a communal, canteen-style dining space to foster social interaction between colleagues, with a loose furniture system ensuring that the space is as flexible as possible. Patterned vinyl flooring injects colour to animate these spaces and stimulate creative thinking.

    A smart digital booking system ensures that all meeting rooms work hard and efficiently flex to meet the PR firm’s needs, whilst lockers support for more mobile working styles.

    At Howick Place, Gensler has created an exciting and collaborative new workplace for Edelman, an evolution of its headquarters office and a fitting representation of the growth of the PR firm.

    Design: Gensler
    Photography: Dave Parker