Legendary Offices – Los Angeles
Felderman Keatinge + Associates has designed the new offices of global media company Legendary Entertainment, located in Los Angeles, California.
Legendary Entertainment is a global media company with a passion for transportive storytelling across film, television, digital media, virtual reality and comic books. Legendary hired Felderman Keatinge + Associates to design their new facility, a 106K square foot project, to represent their stature as a brand and as a company. The project encompassed various aspects of Felderman Keatinge’s total design concept capabilities – from artwork, carpet design, photography and sculptures to custom wallpaper.
Goals and Process:
There were a variety of individual project goals that navigated the course of the space.
Pittsburgh Painting – Since Legendary’s CEO is a Pittsburgh native, Stanley painted what initially looks like an aerial view, but up close the city is clearly inhabited by Legendary elements and characters. The painting is infused with components of such movies as Inception, 42, Pacific Rim, Godzilla, Trick ‘r Treat and Dark Knight. The piece is a 12’ x 9’ acrylic on canvas done with a classic, realistic style connecting new and old Hollywood. The scale is large enough to fully engage the visitor yet not overpower them – thus the decision to do the painting versus an entire wall mural
3D Godzilla – The lobby required a strong brand image and as the Godzilla movie was being produced at the time, the team constructed an abstract interpretation of Japanese artist MUTO’s Godzilla. The sculpture and backdrop were developed as an abstract interpretation of Godzilla with rocks transforming into the figure. Since the image of Godzilla is constantly evolving, rocks were used to represent a common element in history. The duo worked with a set designer to develop a maquette, before crafting the final 9’ version to be placed against a fiery backdrop.
Guardrail – Stanley designed a stainless steel guardrail with strong horizontal lines that created the sensation of movement through its random size and spacing of vertical supports. The goal was to create a visual representation of how the filmmaking process captures motion, time and space. Stanley’s stainless steel guardrail was welded and fabricated on site with no seam.
Comic Book Library – The 360 degree space was meant to be an abstraction to create an immersive environment that would spark the CEO’s memories stemming from his original love of comic books. The team took images from Legendary comics and wrapped the space in comic book wallpaper to create a deeply engaging effect.
Carpet – The goal for the carpet in the pre-function area was to draw inspiration from the 1920/1930’s Hollywood era roots.The team worked with a European carpet mill to design their mockup before translating fibers into their desired color design.
Photography – Stanley used cinematic photographs of travel, journey and light to capture the process of cinematography, and branded them with the Legendary logo.
Design:Â Felderman Keatinge + Associates
Photography: Jasper Sanidad and Eric Laignel
