Droga5 Offices – New York City

  • Client Droga5,
  • size 26,400 sqft
  • Year 2017
  • Location New York City, New York, United States,
  • Industry Advertising / Marketing,
  • Vocon has designed the new offices of global ad agency Droga5, located in New York City, New York.

    Droga5, an independent advertising agency in New York City, realized it needed to create a workspace that would accommodate collaboration and creativity and support the demands of mobile workers. After a careful analysis of the company’s business and processes, Vocon, one of the country’s largest design firms and one of the top 40 design firms internationally, developed a design that would support the organization’s distinctive needs.

    The new workplace includes private offices, custom workspaces, multi-functional areas, sound booths and a photography studio. Innovative technologies were integrated to support its evolving offerings that enhance the firm’s industry-leading creative, strategy and production capabilities.

    A multi-functional lounge was strategically designed to transform quickly from singular to group use. A dozen mobile work stations along with a presentation area creates an optimal mix of space for focused work as well as collaborative settings for meetings and socialization.

    Keeping the various needs of each department in mind, eight 150 square-foot sound booths were constructed to elevate the company’s podcast, audio and video capabilities. The 12-inch thick walls and raised isolated floors and ceilings surround advanced recording, editing and broadcasting equipment. The rooms are soundproof and provide the ideal location to brainstorm and execute projects and campaigns. The company also updated its photography studio with neutral palates and controlled lighting. The windowless studio provides the optimal space for photo shoots and photo editing.

    The advent of new technologies and disciplines has dramatically changed the way people work today, and that, in turn, has changed how physical workspaces should be designed. This company’s dense floor plan, clean design and integration of innovative technology allow employees to decide how and where they work while increasing interaction, productivity and creativity.

    PhotographyWill Ellis