CMG Offices – Los Angeles

  • Client CMG,
  • size 55,000 sqft
  • Year 2017
  • Location Los Angeles, California, United States,
  • Industry Advertising / Marketing,
  • TPG Architecture designed the offices for marketing and communications company Constituency Management Group (CMG), located in Los Angeles, California.

    Constituency Management Group (CMG) is a global marketing and communications services company owned by Interpublic Group of Companies (IPG). A repeat client, CMG’s brands provide a range of marketing and public relations services to an extensive and diversified client base. With a lease expiring at their Pacific Design Center offices in West Hollywood, the client enlisted TPG with the relocation and redevelopment of 8 of their brands moving to multiple floors of The Plaza at 1840 Century Park East in Los Angeles. The new Century City location would house several of their brands, including: Weber Shandwick, Axis, Rogers & Cowan, Frukt, Octagon, and Film Fashion, among other financial and operations groups.

    The project’s challenge was to create a shared space for the various creative brands that each had their own unique brand identity, culture, and vision for a collaborative environment. With 90 percent of the office open, the progressive workplace design better accommodates each agency’s creative workstyle. For Weber Shandwick and Axis, this meant incorporating more whiteboard space, a quiet library setting, and video editing suites, whereas Rogers & Cowan needed a dedicated boardroom and interview rooms for their celebrity clients.

    Several of the agencies required space to house and display their memorabilia collections: Octagon for their sports collectables and Rogers & Cowan for their various musical artifacts. Film Fashion needed additional security features and a showroom space to clothe their celebrity clients. Each floor needed built-in amenity spaces including a café pantry to serve as a recharge area. Like many of their previous projects, CMG’s Century City office design achieved LEED Gold certification from the US Green Building Council.

    DesignerTPG Architecture
    Photography: Evan Patrick Kelly