Vitra – Swisscotec Showroom and Offices – Dubai
Pallavi Dean Interiors have designed the showroom and offices for Vitra – Swisscotec, located in the Design District of Dubai, United Arab Emirates.
The design brief had a two main elements. First, it had to be simple to let the products shine. At the same time, we needed a space that embodied the principles of Vitra: their mission is to improve the quality of homes, offices and public spaces through the power of design.
We did just this – use the power of design to improve the quality of the D3 Vitra office – through a series of subtle yet significant elements.
Take the zoning, which took its cue from the Vitra Haus building at the Vitra campus on the Swiss-German border. The Dubai showroom is of course smaller, yet we worked hard to create distinct zones to showcase commercial and residential designs. We also made a conscious effort to layer the space and and play with perspective, by raising the floor at the back of the showroom next to the window.
To showcase the products, we wanted to incorporate them into the design, rather than simply display them. We love the fluidity and biophilic, web-like qualities of the Algue plastic mesh, so we combined hundreds these of components in different colours to create a ombre-effect portal at the entrance.
Finally, we know how much Vitra loves collaborating with local artists and designers. So we worked with carpet designer Cecilia Setterdahl – who has a studio just a block away from Vitra in D3 – to custom make a series of rugs.
Designer: Pallavi Dean Interiors
Photography: Charles Varghese
