Onet Ringier Axel Springer Media Offices – Warsaw
Workplace Solutions created a smart and stylish design for the offices of Ringier Axel Springer Media‘s newly acquired Onet, a Polish web portal located in Warsaw, Poland.
Can space inspire creative thinking and generate fresh ideas? How can you design a place where the best concepts are produced? How to build a community that will exchange knowledge and form a creative melting pot? Answers to these questions can be found in the new work environment of brands such as Onet, Business Insider, Noizz, Forbes and Ofeminin. We have designed not only work space but also a better user experience for these offices.
Present-day work culture and business are based on knowledge exchange which is vital for creating innovations. Creativity is based on two activities – generating ideas and implementing ideas. Onet Group’s Management Board – Ringier Axel Springer – wanted to create a location that would foster both these activities and provide adequate support for innovation development. The office was to be a showpiece and a home to the forward-thinking media services that, much like the office, were to address the needs of modern generations. The office was to attract the best people, accumulate creativity within a single space, and become a place that helps promote the brands and reflect their character.
We designed a space that we can safely say is smart and stylish. It is a space for young people that follow the latest trends. The office space was to have a look of a Brooklyn cafe – energising and full of vibrant atmosphere. We chose a loft-and-garage decor as the main theme. The design process was based on a constant exchange of ideas with the Management Board, and the selection of the final concept was agreed on in detail.
The heart of the office is the central networking zone. On top of its networking functionality, it can be easily transformed into an event zone. Brick walls, an open ceiling, steel windowpane dividers and plenty of wooden and metal items – these are the components that define it. Work zones for specific brands are located around the central zone. Each one has a unique design that reflects the nature of its activity. Noizz is an industrial space connected to the networking zone, while Business Insider features an elegant and restrained decor with minimalistic details. There is also a space dedicated for the publishers’ customers – inteligent showroom where visitors are greeted by Alexa, the voice of the Amazon Echo smart system.
The Neon Innovation Hub is a place where ideas are formed. Three months after the launch date, we can now see how this space lives – the networking zone is full of people and teeming with the staff’s enthusiasm. Owing to the interviews we held after the move, we now know what needs to be modified and enhanced for the space to suit the needs of its users even better and enable them to generate the best ideas possible.
Designer: Workplace Solutions
Design Team: Bogusz Parzyszek, Dominika Zielińska, Marzena Bednarczyk, Igor Białorucki, Maciej Kolak, Damian Bieniek, Dorota Stępniak, Katarzyna Lewoc, Paweł Lewoc
Photography: Adam Grzesik
