Loeffler Randall Showroom and Offices – New York City

  • Client Loeffler Randall,
  • size 4,750 sqft
  • Year 2016
  • Location New York City, New York, United States,
  • Industry Fashion / Beauty,
  • JIDK designed the showroom and offices for fashion brand, Loeffler Randall, located in New York City, New York.

    JIDK created the top floor loft that is the Loeffler Randall offices and showroom has great light due to windows facing Broadway as well as an inner courtyard. Two large skylights fill in the middle of the loft making it unusually warm and inviting. The space is entered from the middle and the large reception area is lit by the first skylight. This sets the welcoming tone for the entire space and we used that to organize it functionally as well. Two teams are sitting at either end of the loft surrounding a showroom space placed under the other skylight

    JIDK worked with Poonam Khanna from UnionWorks to set about laying out the space to be both efficient and generously sparse to match the subtle elegance of their products. Loeffler Randall has an playful austerity about aesthetic, and the design team sought to display that in the buildout. There needed to be enough space for the desks and at the same time increase both the showroom and storage capabilities from the their previous space. The solution was to place the reception, meeting and storage rooms in the middle with showroom and creative team on the east side and offices and everyone else on the west (Broadway) side.

    Photography: Peter Kubilus