David Jones and Country Road Group Offices – Melbourne

  • Client Country Road Group, David Jones,
  • size 269,097 sqft
  • Year 2018
  • Location Melbourne, Australia,
  • Industry Fashion / Beauty,
  • Gray Puksand have created a new home for Australian fashion retail icons, David Jones and Country Road Group, located in Melbourne, Australia.

    This exciting workspace project brings together these two organizations in one collocated workspace.

    This major workplace project represents a significant investment by parent company Woolworths Holdings, and is a consolidation of the Country Road operations — previously located in Melbourne with 680 employees — and the David Jones headquarters, relocating from their Sydney office.

    Gray Puksand has been in partnership with David Jones and Country Road Group from the outset, running a series of key staff engagement programs, workshops and focus groups.

    The resulting project is spread over two buildings, totalling around 25,000sqm, with each building containing large, light-filled interconnecting atriums.

    This important development further strengthens Melbourne’s reputation as ‘the home of Australian fashion’. The relocation creates a unified workspace that meets the physical and cultural needs of its employees, many of whom are moving interstate to continue work with the company.

    Enticing the organisation’s valued and talented staff to Melbourne from Sydney has meant creating a workplace that is both welcoming and innovative, offering existing and new employees a modern, comfortable, and exciting working environment; asserting David Jones and Country Road Group’s status as an employer of choice.

    As the home of such iconic Australian brands, Gray Puksand drew inspiration from the country’s diverse landscapes and natural features.

    This move brings about a key transformation project, a complete digital office implementation, and the provision of contemporary and cutting-edge workspace design.

    DesignerGray Puksand
    PhotographyTatjana Plitt and Peter Bennetts