IPG UM Offices – New York City

Shifting away from a traditional layout towards an agile workplace, IPG UM's new NYC offices are comprised of distinguished "neighborhoods" to foster more employee collaboration and team work.

  • Client IPG UM,
  • size 95,000 sqft
  • Year 2017
  • Location New York City, New York, United States,
  • Industry Advertising / Marketing,
  • Ted Moudis Associates were engaged by IPG UM, global media and advertising agency, to transform their offices located in New York City, New York.

    IPG UM enlisted Ted Moudis Associates to design a new 95,000-square-foot office space on the eighth floor of 100 West 33rd Street in New York City that dramatically transformed the firm’s work culture from a traditional office model to an agile workplace and provided opportunities to highlight UM’s brand.

    TMA created neighborhoods to reduce the scale of the space and provide self-sufficient team work areas. Each neighborhood is entered via a “portal” that announces its name for wayfinding purposes and a sense of place. The office’s perimeter features exposed ceilings and clusters of decorative lights, and a variety of workspaces can be found here, ranging from traditional desks, standing height high-tops, lounge seating and oversized daybeds. Walls in this area are highlighted by varying tones of red, UM’s signature color.

    A town hall serves as the focal point for the space, a college-quad-like area with moveable furniture that allows for casual meetings for groups of all sizes, and circulation to cross into other areas of the office. Bordering the town hall are banquette booths which provide staff alternate work areas for working or meeting.

    A large screening room adjacent to the town hall allows UM to host informal presentations in a more relaxed atmosphere while serving as a space for internal meetings and screenings. The room can expand via a large glass garage door that opens up to the town hall space. A big café provides a space for constant daily use, not only for meals, but for small meetings, large presentations and town halls.

    One of UM’s main branding concepts is to create “moments that matter”; moments that become starting points for conversations, moments that create memories, moments that make us smile. In this spirit, TMA created a “Sky Lounge,” a white space with cloud graphics throughout, applied in such a way to create a surrealist play between reality and illusion. Stepping into this area, staff can enter a new world in which to work.

    DesignerTed Moudis Associates
    ContractorJT Magen & Company
    PhotographyGarrett Rowland