Groupe Clarins Offices – Singapore

  • Client Groupe Clarins,
  • size 16,000 sqft
  • Year 2017
  • Location Singapore,
  • Industry Fashion / Beauty,
  • M Moser Associates have completed the office design for French luxury skin brand, Groupe Clarins, located in Singapore.

    Groupe Clarins grew from a small beauty institute in France in 1954 to a global luxury cosmetic company, constantly improving its formulas to create natural, plant-based products. Based on the belief that there is a strong correlation between happiness, well-being and beauty, it wanted to reflect its values within a more collaborative and brand-driven workspace.

    After demonstrating a strong understanding of Groupe Clarins’ principles and mission, M Moser was selected to consolidate its previous two office floors in Singapore into one synergetic, cultural experience.

    Creating a talent magnet that immerses and inspires

    One of the primary objectives of the new design was to create an environment that translates the culture and vision of Groupe Clarins to attract top talent. The office experience begins at the Waiting Lounge, a place that highlights a variety of ingredients and sets the stage for an immersive journey into the world of Groupe Clarins and its sister brands.

    The design includes all the necessities required within a workplace – a reception, neighbourhood team desks, and meeting rooms spread throughout the space – but manages to exceed expectations with unique branding elements. A spa and store mock-up environment have been added to help train beauty advisors located around Singapore and Southeast Asia.

    Blending industrial design with mid-century inspirations

    During a period of reconstruction following the aftermath of World War II, a group of young intellectuals and film critics changed the face of French cinema forever with a movement known as “La Nouvelle Vague”, or the French New Wave. In conjunction with such changes came a new flow of creativity that monumentally influenced the fashion industry and how people lived, particularly women, Groupe Clarins’ main clientele.

    To capture the essence of the firm’s heritage and founding days, the M Moser team designed an immersive office experience using a unique palette, distinct furniture and style that blends an interpretation of the 1950s and 1960s with a contemporary and local look-and-feel.

    Incorporating the Groupe Clarins DNA into themed meeting rooms

    Groupe Clarins puts plants at the heart of its brand experience. To showcase the natural elements used in its wide range of products, each meeting room has been named after an essential ingredient to further emphasise a focus on health and wellness.
    Graphics and unique vibrant colours reinforce the value proposition of the brand and enable users to visualise what the company stands for.

    A collaborative place to socialise and work

    Previously disconnected over two separate office floors, Groupe Clarins envisioned a place where its own staff, as well as clients and new talent, could interact and collaborate. Using a social-driven approach to design, the main pantry area connects with the reception to create a bright and open environment that inspires and supports a collaborative workforce.

    The new design for Singapore reshapes a traditional office into a creative beacon that captivates users within the space, setting the stage for an evolving and transformative workplace culture.

    DesignerM Moser Associates
    PhotographyOwen Raggett