Hawk Aviation Offices – Petah Tikva
Samuelov Studio was tasked with the sophisticated design of the Hawk Aviation offices, located in Petah Tikva, Israel.
Workspace design for a company whose business is marketing airplane parts throughout the world.
The design language corresponds with the world of aviation. It tells the story in a lighthearted and communicative way, whilst retaining minimalism and sophistication, but without descending into kitsch.
Exceptional master plan – The layout reflects Hawk Aviation’s unique organizational culture and expresses a significant part of its story as a family company where two generations work together harmoniously. The organizational culture is one of open and immediate communication and maximum cooperation, often around the same table. In accordance with the out-of-the-ordinary seating arrangement, it allows eye contact and open conversation among all management employees. The integration of informal seating areas in central locations also supports open communication, and creates a work environment encouraging reduced stress and interpersonal interaction.
Dramatic materialism – We chose to work with materials that echoed the physical side of the company’s business – engineering artifacts at the highest level, which were planned to withstand high stresses and extreme forces. Unfortunately, there was no opportunity to use actual aviation materials because of their price, so we provided a stage for materials with a tangible and dramatic “physicality”, such as concrete, Corten steel, steel mesh, natural wood, tin, and glass. The integrity of these materials, juxtaposed against one another, creates an underlying sense of drama which tells part of the story of the company and inspires employees and visitors.
Specific graphic and styling details – The picture is completed with daring graphics which reflect a lighter, more humorous side of the company. This includes minimalist runways on the floor, wall graphics combining human and machine, and aviation artifacts carefully curated from around the world (and the company’s own warehouses).
Design: Samuelov Studio
Design Team: Anna Staroverov, Yuval Samuelov
Photography: Uzi Porat
