Coca-Cola Offices – Buenos Aires

  • Client Coca-Cola,
  • size 172,000 sqft
  • Year 2018
  • Location Buenos Aires, Argentina,
  • Industry Food / Beverage,
  • ESTUDIO ROSELLINI ARQUITECTURA has realized the office design for the legendary Coca-Cola headquarters, located in Buenos Aires, Argentina.

    The greatest challenge of interior design for Coca-Cola HQ in Buenos Aires, was to represent through the spaces the mission of the brand: “refresh the world”. To emphasize this concept, we located in the central space of each floor, the characteristic “refreshment point”, which is at the same time place for having a Coke (or a coffee) and interact spontaneously with other collaborators. This generates an environment that radiates freshness, dynamism and gives movement to the floorplan design. Branding elements and details that refer to the history of the brand and its origins are used fully integrated with the interior architecture. The triangular figure in the ceilings represents the first corporate HQ building of the brand, the shelves to place marketing elements remind the shelves of the pharmacy where the drink was originally exhibited and sold… other elements taken out of context, such as vitreoux lamps and an original delivery truck, emphasizes this decision.

    The lower floors concentrate meeting room of different capacity and public spaces, including a multi-use and flexible auditorium with capacity for up to 220 people and brainstorming area equipped with innovative furniture. Floors 4 to 11 provides working environment for up to 350 people, in a flexible working configuration. In the upper floors there is social and recreational program, such as large cafeteria, gym, game-room and other value-added places.

    Photography: Daniela Mac Adden