ASICS EMEA Headquarters – Hoofddorp
In line with the core of the ASICS brand, their stunning EMEA headquarters in Hoofddorp embodies their mission to promote health, wellness and innovation.
Powerhouse Company designed the health and wellness-focused ASICS EMEA headquarters located in Hoofddorp, Netherlands.
For the new EMEA headquarters for ASICS, the architects took the brand’s mission statement – A Sound Mind in a Sound Body – and translated it into a building that boosts workplace health and wellness, as well as innovation. Central (literally) to the concept is an immersive brand experience.
The building was awarded LEED/WELL Gold Building Standard Certification for its exceptional steps in advancing health and wellbeing. The building is flooded with natural light; natural materials were used; greenery was added to reduce stress and enhance air quality; and a healthy indoor environment was created through climate installations. The design provides focus work spaces to help employees concentrate, and stairs and a gym to get them moving.
ASICS World, a playfully multi-layer, three-dimensional showcase of ASICS products, is placed at the heart of the building – in a soaring atrium that acts as the building’s social center. Broad, ‘sitable’ staircases wrap around this core, encouraging interaction and movement – in fact, the elevators are tucked away to encourage people to take the stairs! As well as diverse working and meeting spaces, we added balconies, a gym and a restaurant, similarly inspiring both social interaction and healthy lifestyles.
Design: Powerhouse Company
Photography: Sebastian van Damme
