ASICS EMEA Headquarters – Hoofddorp

In line with the core of the ASICS brand, their stunning EMEA headquarters in Hoofddorp embodies their mission to promote health, wellness and innovation.

  • Client ASICS,
  • size 118,403 sqft
  • Year 2019
  • Location Hoofddorp, Netherlands,
  • Industry Fashion / Beauty,
  • Powerhouse Company designed the health and wellness-focused ASICS EMEA headquarters located in Hoofddorp, Netherlands.

    For the new EMEA headquarters for ASICS, the architects took the brand’s mission statement – A Sound Mind in a Sound Body – and translated it into a building that boosts workplace health and wellness, as well as innovation. Central (literally) to the concept is an immersive brand experience.

    The building was awarded LEED/WELL Gold Building Standard Certification for its exceptional steps in advancing health and wellbeing. The building is flooded with natural light; natural materials were used; greenery was added to reduce stress and enhance air quality; and a healthy indoor environment was created through climate installations. The design provides focus work spaces to help employees concentrate, and stairs and a gym to get them moving.

    ASICS World, a playfully multi-layer, three-dimensional showcase of ASICS products, is placed at the heart of the building – in a soaring atrium that acts as the building’s social center. Broad, ‘sitable’ staircases wrap around this core, encouraging interaction and movement – in fact, the elevators are tucked away to encourage people to take the stairs! As well as diverse working and meeting spaces, we added balconies, a gym and a restaurant, similarly inspiring both social interaction and healthy lifestyles.

    Design: Powerhouse Company
    Photography: Sebastian van Damme