Ruhnn Culture Offices – Hangzhou

  • Client Ruhnn Culture,
  • size 138,297 sqft
  • Year 2019
  • Location Hangzhou, China,
  • Industry Advertising / Marketing,
  • inDeco completed the offices for Ruhnn Culture with intentional design for function and form, located in Hangzhou, China.

    Instant, efficient and free communication is essential for Ruhnn Culture, since it’s at the forefront of Internet trends. Considering this, inDeco created an open office area, which ensures close connection among the staff and makes the space more inspirational. The designers adopted delicate and rational bluish gray as a basic hue, while shaking off complicated designs and excessive decorations, thereby created a simplistic yet dynamic space as well as a free working atmosphere.

    Partitions on the desk and in the space well balances privacy and openness. People, objects and the space are integrated, together generating flexible and diversified working scenes. The hollowed-out partitions within the space look like windows and beautiful pictures, which separate different sections while connecting them as well.

    The arched shape of each letter of the brand name “Ruhnn” are subtly incorporated into the design of those partitions, which perfectly blends the brand’s visual identity into the space, makes the space animated and endows it with a sense of layering.

    For KOLs and e-commerce, shooting, photographing and live streaming are the most essential ways for monetizing traffic. As designing photography studios, inDeco adopted walls capable of avoiding shadows, and figured out an appropriate spatial depth in order to maximize the use of space and better serve for models’ physical behaviors during shooting.

    The attribute of Ruhnn Culture determines that its workspace needs to accommodate multiple functions and areas for display clothing and products need to be created in the limited space. Considering this, inDeco tried to figure out more possibilities, and ingeniously utilized the corridor space outside live stream rooms and photography studios. The walls along the corridors are used for displaying products, which enriches visual experiences in the long skinny area.

    inDeco arranged the spatial pattern of the corridors based on user experiences and product display, and created various display settings according to functional needs and the circulation route. The corridors provide a smooth sight line, which enables people to immerse themselves in the space and the display and hence creates a more harmonious relationship between people and space. Twisting and continuous corridors link up the entire space, allowing people to experience unique playfulness and a sense of layering in it. The designers believe that the form of design should follow functionality. Therefore, they innovatively added Arabic numbers and light boxes to the exterior walls of photography studios and live stream rooms, which enables users to quickly find the rooms and identify their status of use. Such design perfectly unifies functionality and aesthetic.

    Based on sophisticated combination and calculation, the designers set many public leisure spaces around functional areas. Those spaces not also support adjacent functional areas but also bring fabulous landscape and facilities for the staff. The glass generates reflections and creates a reversed illusionary space. Real objects and glass reflections present distinct visual effects, which feature interweaving of interior and outdoor views as well as integration of dynamism and calmness.

    Design: inDeco
    Photography: Li Mingwei, Zhou Yan, Zhao Donglin