Ferrero Offices – Holon

  • Client Ferrero,
  • size 13,993 sqft
  • Year 2021
  • Location Holon, Israel,
  • Industry Food / Beverage,
  • Shoham Prag architecture and design created Ferrero offices with a variety of workspaces in Holon, Israel.

    My first experience tasting FERRERO products was at the age of 4, when my mother made me a slice of white bread with a generous and pampering layer of Nutella spread, at my childhood home in a green neighborhood in the suburbs of Milan.

    I grew up in Milan until the age of 12 and during these years like all the children of Italy, I grew up eating the various and varied products of one of the largest chocolate manufacturers in the world, producing all the well-known and beloved super brands – Nutella, Kinder, Rocher and TIC-TAC.

    As I grew up, I went to study design and architecture, was influenced by the design values I absorbed in Italy, and I’ve built a business.

    For the last 9 years I have been specializing in designing offices of all kinds.
    During the Corona period, Ferrero came back to my life in a different way.
    This time the amazing brand I knew approached me through the Azrieli Group in request to plan and design the company’s new offices in an area of about 1500 square meters in Azrieli Holon.

    At a time when there are no frontal encounters and there are mainly zoom conversations with Europe, I learned to know a whole company that includes dedicated and professional people. Or as they call it in their language – FERRERIANS.

    I approached this project with all of my senses awake, with the champion by my side Noa Cohen, and I imagined a harmonious and European space that reflects all the values of the company, the extensive history and the diverse brands (addressing a different target audience and all graphic values exclusive).

    We decided that the raw materials of chocolate (cocoa beans, hazelnut, sugar cane) constitute an amazing material and sensual basis for the design of the project, we chose to express them in a variety of different materials and applications ranging from bitter dark brown, through light milky brown to nutty cream with golden touches.

    One of my favorite items, which is placed in the center of the office and in the staff space, is the museum item.

    A display of about 10 meters long that proudly contains the collections of products from different time periods, and connects the local workers to Italy.

    A lot of custom-made work was done in the project, in collaboration with local suppliers and various professionals to find the exact shades of the brand which required many attempts and even repeated coloring to crack the exact shade.

    A small and exciting success for me was finding a unique technology for gold finish variation for F2C ceiling floor partitions which does not exist in the market as a shelf product.

    Design: Shoham Prag architecture and design
    Photography: 181 Maalot