LD Seating Showroom – Prague
archicraft designed a modern and visually attractive showroom in Prague for LD Seating, focusing on product lighting and presentation inspired by famous London showrooms, with emphasis on clear arrangement and accessibility.
The Czech family-owned company, LD Seating, a leading European seating furniture maker, has opened its reconstructed showroom on Rohanské nábřeží in Prague. The reconstruction, which was designed by archicraft, an architectural studio based in Prague’s Holešovice quarter, has refashioned the showroom into a modern and visually attractive place, perfectly underlining the quality and variety of the premium seating furniture brand.
The main objective of the project was to create an environment, which would be a modern, simple but attractive place for presenting LD Seating’s products.
In creating the assignment, LD Seating were inspired by the showrooms of famous brands in London’s Clerkenwell area, which is a significant international centre of design.
Emphasis on product lighting and presentation
The new concept of the showroom consists in cultivated artificial lighting and in the space being divided into clusters, which allow different types of furniture and design families to stand out and to be arranged more clearly.With regard to the showroom being situated in a corner house with windows facing the street, it was necessary to optimize the shop window not only for the eyes of pedestrians but also for the passing cars. The furniture in the window is placed on pedestals of different heights and it looks nicely playful. The interior is divided from the exterior by a textile curtain.
The individual products are placed either on the floor or on a platform, so they can he tried out immediately. The products inside the showroom are placed on minimalist shelves, so customers can view and touch them as much as they want to.
Design: archicraft
Design Team: Miroslav Krátký, Vít Burian, Margarita Kostyuchenko
Photography: Boys Play Nice
