Industrious Coleman Street Coworking Offices Coleman Street – London
Morgan Lovell designed a 22,000 square-foot coworking space in London for Industrious, blending US office aesthetics with European design trends, combining rental desk space with shared amenities for English market appeal.
Industrious, the American coworking company, embarked on a bespoke venture in London, appointing Morgan Lovell to design and deliver the 22,000 sq ft fit out across two floors. The project was also overseen by landlord Kajima. The project’s primary objective was to cater to the English market’s unique demands, emphasising larger offices with rentable private spaces.
The design sported a ratio of 60% rental desk space and 40% shared amenities such as breakout areas, tea points and large meeting suites.
To ensure they didn’t step away from the Industrious brand prominent in the US, Morgan Lovell struck a balance between a US office aesthetic and European design trends. Notably, incorporating lighter woods and a palette of light colours to align with European design trends, departing from the darker woods often favoured in the US. By incorporating iconic American furniture brands like Herman Miller, Industrious maintained a consistent and high quality standard across all of its workspaces.
The attention to detail extended beyond design aesthetics to the comprehensive finishing touches. The design not only covered the essential elements of the space but also encompassed decorative items such as artwork, frames, vases, plants and books.
Morgan Lovell established a consultative approach with Industrious, having regular virtual meetings and sending bi-weekly Matterport updates so the US based client team could stay updated on the project journey. The end result? A bespoke workspace that feels distinctly American yet resonates with the London market.
Design: Morgan Lovell
Photography: Thierry Cardineau
