Dynamic Yield Offices – Ramat Gan
RD&A designed Dynamic Yield’s space in Ramat Gan, combining personalization processes and hybrid inspirations to create moments of transition through physical and non-physical elements.
Creating a timeless space which resonates Dynamic Yield’s company and product essence. As personalization advisors, Dynamic Yield’s product aims to build and test personalized, optimized, and synchronized digital customer experiences.
The inspiration stemmed from the deconstruction of personalization processes, which functions as a learning tool to define behavioral patterns. Focusing on the moment in which whole deconstructs into fragments, scenes that highlights the in between are revealed. The created gaps manifest moments and opportunities for human intervention.
The design is inspired by a hybrid of internal and external variables, ranging from the micro level of the company identity identity towards the macro of fragmented building massing and geometry. Those moments are created in which the physical and non-physical, the and non-material bridge – manifesting phenomenological moments of transition.
Design: RD&A
Design Team: Roy David, Harduf Shani-Schonwetter, Shanni Sroor Birenbaum
Project Management: I.T.A Maof PM
Contractor: Paz Bniya
Photography: Itay Benit