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Bringing a Vibrant Brand to Life
On the occasion of their 10th anniversary, Klook, Asia’s leading travel and experiences platform, tasked ID21 to create a vibrant workplace that embodies Klook’s brand identity while fostering collaboration, creativity, and community among its employees.

Infusing Colour and Energy
Klook’s brand personality is lively and dynamic, and our design aimed to reflect that exuberance throughout the workspace. We incorporated Klook’s signature colours —orange, purple, cyan blue, and yellow —into various elements of the office. These colours not only brighten the environment but also serve to energise the atmosphere, creating an inviting space for both employees and visitors.

In planning the layout, we ensured that natural light permeates the space. To bring nature closer into the interiors, the reception area features a terracotta tile counter paired with white terrazzo flooring to reflect an earthy aesthetic, establishing a warm and welcoming ambiance that aligns perfectly with Klook’s ethos. Inspired by Klook’s logo, the ceiling lights at the front of house add a joyful and playful touch while reinforcing brand identity.

Celebrating Local Culture
In addition to colour, we recognised the importance of integrating local cultural elements into the design. A standout feature is a meeting room with a curved glass wall adorned with intricate patterns inspired by traditional window grilles from Singapore’s historic neighbourhoods like Tiong Bahru and Joo Chiat. This thoughtful inclusion not only enhances the aesthetic appeal but also fosters a sense of connection to the local culture, making Klook’s office feel like a true part of Singapore.

The Heart of Community: Klookitiam
One of the most exciting aspects of this project was designing Klookitiam, a multifunctional pantry that celebrates community and collaboration. Creatively named after Singapore’s iconic heartland coffeeshop—the Kopitiam—this space is designed to facilitate gatherings among employees and cater for townhall meetings.

Klookitiam features a variety of seating options—including tiered seating, long communal tables, bar stools, and café chairs—catering to different work styles and preferences. This flexibility encourages casual interactions as well as formal meetings, embodying Klook’s commitment to fostering teamwork and camaraderie among its diverse workforce.

Adjacent to Klookitiam is an 18-person conference room that can be easily combined with the social hub for larger get-togethers. This seamless integration exemplifies our focus on creating adaptable spaces that meet the evolving needs of modern workplaces.

Balancing Workspaces
While the front-of-house areas are vibrant and energetic, we designed the back-of-house spaces with a warmer palette of beige, yellow, and orange. This contrast provides a calming environment for focused work while still maintaining ties to Klook’s brand identity.

Curved seating arrangements, soft curtains, and strategically placed greenery add serenity and comfort to these areas, while high-pile carpets characterised by natural colours and textures mimic the experience of walking in a forest. Acoustic panels overhead help absorb sound and define the collaboration space, ensuring that employees can concentrate in peace.

For those looking for privacy in this open-plan office, we have thoughtfully integrated work booths and phone pods in the quieter fringe areas of the floorplan. Elsewhere, weather-resistant lounge furniture can be found at the outdoor terrace next to the pantry, inviting one to take a moment to step outside.

This balance between “We” and “Me” spaces demonstrates our understanding of contemporary workplace dynamics, and the importance of ensuring flexibility and versatility in today’s office environment. By providing varied environments for both teamwork and solitude, we help ensure that Klook employees can thrive in their roles while feeling connected to their colleagues.

Inspiring Hub for Talent and Creativity
The transformation of Klook’s Singapore office is not just about aesthetics; it represents a strategic investment in employee engagement and brand identity. As ID21’s design team worked closely with Klook throughout this process, we were proud to bring their vision to life—creating an inspiring workspace that reflects their mission of “bringing the world closer together through experiences”.

This project underscores our commitment at ID21 to delivering exceptional design solutions that enhance workplace culture while meeting our clients’ unique needs. As Klook continues to grow within the travel industry, we are excited to see how this vibrant new office will play a pivotal role in attracting top talent and fostering creativity among its diverse team members.

Design: ID21
Photography: Daniel Koh