ATHOME Offices – Seoul
ATHOME Seongsu Headquarters design project by SPACEBASE in Seoul embodies simplicity through minimal elements, open structure, harmonious blend of function and aesthetics, and spatial connectivity fostering creativity.
ATHOME Seongsu Headquarters: A Space Embodying Simplicity
Founded in 2018, ATHOME has been rapidly growing every year, dedicated to solving hidden everyday problems and enhancing quality of life through innovative home lifestyle solutions. Guided by the slogan “Life Focus Design, Hidden Solution,” the company has successfully established and managed brands across various sectors, including mini appliances, home aesthetic beauty, and health food, striving to become the leading home lifestyle solution brand. The ATHOME Interior Project was designed to seamlessly integrate the company’s newly branded identity into the physical space. Rooted in ATHOME’s design philosophy, the space focuses on achieving maximum impact with minimal elements. Through a refined, clutter-free aesthetic, carefully selected materials, and an open structure, the project aims to create a space that embodies a deep and sophisticated beauty through simplicity.The Perfect Balance of Simplicity
The design philosophy of this space is rooted in restraint, removing unnecessary embellishments to highlight essential elements. The walls, floors, and ceilings are composed of a minimal color palette and carefully selected materials, allowing natural light to softly envelop the space. Materials such as glass blocks, metal, and cement tiles are not mere structural components but integral design elements that harmonize function and aesthetics.Fluidity and Spatial Connectivity
Instead of dividing the space into rigid sections, an open structure encourages natural movement and connectivity. Upon entering, visitors are welcomed by a spacious showroom, which seamlessly extends into a town hall and an open-concept canteen. Glass blocks replace traditional walls, allowing natural light to filter in gently, casting soft shadows on the tiled surfaces and adding depth to the space. Transparent glass walls and a carefully curated selection of minimal furniture contribute to a sense of openness, enhancing the expansive and airy atmosphere.A Harmonious Blend of Function and Aesthetics
Every detail in this space is designed with purpose, eliminating unnecessary elements while maintaining a sense of visual harmony through a subdued color palette. The furniture is intentionally placed to ensure both comfort and functionality, with only essential pieces occupying the space. Built-in storage is seamlessly integrated into the walls to maintain a clean and uncluttered visual flow.More than just a workspace, ATHOME’s Seongsu headquarters serves as a bridge to new possibilities, embodying the company’s values while fostering creativity, focus, and growth.
Design: SPACEBASE
Design Team: Youngun Kim, Soyun Jo, Seungmin Baek, Jungmin Lee
Contractor: Jihoon Jo
Photography: Dongkyu Kim
Now editing content for LinkedIn.