Kimball Showroom – Chicago
Geniant‘s design for Kimball’s Chicago showroom focuses on creating experiential spaces with a two-sided volume, bold colors, and a social atmosphere, redefining the showroom as a design consultancy.
The driving principle behind our design for Kimball’s new Chicago showroom is a shift from seeing the “showroom” as a place of exhibition to a series of experiences.
A two-sided volume defines the center of the plan; hospitality bar on one side, design studio on the other. Visitors circulate around this central mass exploring different vignettes – lounge, collaboration, heads-down, wellness – while in constant dialogue with the outside.
Lush Social Space
Bold, saturated colors and texture-rich materials create the feeling of a social space, rather than a museum of furniture.In this design the showroom is reframed as a set of experiences rather than a display of product; a design consultancy rather than a sales floor.
Surrounding Cityscape
The surrounding city juxtaposes inner quietude as visitors engage in the various spaces, feeling energized by both an elevated, design-centric environment.
Design: geniant
Photography: Kendall McCaugherty | Hall + Merrick + McCaugherty Photographers
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