TomTom Offices – Novi
Neumann/Smith Architecture has crafted the TomTom offices in Novi as a vibrant, multifunctional workspace that fosters collaboration and innovation through flexible environments and a thoughtful blend of modern design elements.
As the flagship location for TomTom’s North American operations, the office was envisioned as a multifunctional space that supports client engagement and team collaboration. The renovated space features a welcoming reception area, a dedicated client demonstration zone, and redesigned workspaces that support a range of work styles. By incorporating new meeting areas, focus rooms, and a test lab, the workplace better reflects TomTom’s forward-thinking culture and dynamic workplace experiences.
The design merges two office suites into a unified environment that prioritizes flexibility and innovation. By reducing the number of traditional workstations, the layout makes room for focus rooms, test labs, ideation zones, and versatile gathering spaces.
The open-concept client entry was designed for visibility and versatility. A large bar serves as a striking focal point and anchors the space as an area for presentations and informal gatherings. Surrounding it are flexible conference tables, casual meeting area, and a private conference room with a clear view into the adjacent demonstration garage.
The employee side of the office features open workstations, reservable conference rooms, and a work café. Together, these elements support a variety of work styles—from focused individual tasks to collaborative team sessions—while reinforcing a sense of comfort, flexibility, and brand identity.
TomTom’s office design draws inspiration from the color palette of its technology interface, featuring signature hues of green, blue, and the brand’s iconic red. To bring the European design standards to life in a North American context, the team carefully adapted materials and finishes to meet local codes and availability. The result is a vibrant, tech-forward workspace that reflects TomTom’s values of innovation, well-being, sustainability, biophilia, and acoustic performance.
Design: Neumann/Smith Architecture
Construction: Salzeider, Inc.
MEP: Peter Basso Associates
Structural Engineer: SDI Structure
Photography: John D’Angelo
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