NetApp Executive Briefing Center – San Jose
IA Interior Architects’ NetApp Executive Briefing Center in San Jose reimagines corporate space as a hospitality-driven experience, blending residential design with technology to foster collaboration and immersive storytelling.
Located at the vibrant edge of Santana Row in San Jose, the NetApp Executive Briefing Center redefines the corporate environment as a hospitality-driven, story-rich destination. Conceptualized as the “NetApp House,” the space invites visitors into a carefully choreographed and immersive journey that blends residential design with cutting-edge technology and strategic brand storytelling.
Designed as a spatial journey, visitors are guided through a sequence of purposefully crafted zones that evoke the intimacy of a private residence. From the vestibule entry on, each space unfolds and contributes to a layered technology experience that encourages dialogue, reflection, and informal collaboration. A pitched roof structure defines the interior architecture, anchoring the concept of the home.
At the building’s exterior, a dynamic LED “beacon” activates the adjacent plaza. This kinetic digital installation is both a local landmark and a touchpoint for the brand’s abstract storytelling. The beacon fosters spontaneous social interaction and serves as a visual marker for NetApp’s presence.
Inside, digital media developed content integrates seamlessly into the architecture, while tactile materials—warm wood, custom tile, and biophilic elements—create a grounded, sensory-rich environment. A sculptural California Cypress tree introduces a grounded connection to nature and place.
The space’s intentionality evokes a sense of welcome and flexibility, and redefines how technology firms can engage clients through a curated sequence of spatial experiences that reflect authenticity and innovation. The NetApp Executive Briefing Center sets a new benchmark for experiential workplace environments—one where brand, architecture, and emotion converge.
Design: IA Interior Architects
Design Team: Richelle Nolan, Colin O’Malley, Gary Bouthillette, Vicki Salgado, Michelle Hoffmann, Anna Lai, Diane Rogers, Blanca Delgado, Hannah Hwang, Melanie Tiongson, Alex Lindhe, Mae Santiago
Photography: Garrett Rowland
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