PureGym Offices – London
Space Workplace designed the PureGym offices in London to create a bold, distinctive environment that harmonizes brand identity with functionality, fostering collaboration within a multi-tenanted setting.
As one of the UK’s leading fitness operators, PureGym’s first London headquarters needed to make a statement – bold, unique and unmistakably on-brand.
Working within the constraints of a multi-tenanted building and harmonising with specific brand guidelines, the challenge here was balancing creative design with corporate consistency. With multiple stakeholders and evolving requirements, close collaboration throughout the project was important.
Delivered on programme, the finished space is a distinctive and design-led space that encourages teamwork and perfectly showcases PureGym’s energy and brand identity.
Design: Space Workplace
Photography: courtesy of Space Workplace
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