New Look Offices – London
Morgan Lovell‘s innovative design for New Look’s London office incorporates industrial elements, vibrant colors, flexible workstations, and acoustic solutions, earning recognition as a Mix Awards finalist.
New Look’s new 24,000 sq ft office stretches across two floors and embraces industrial aesthetics. Morgan Lovell have preserved the Hickman building’s original elements, such as exposed ceilings and columns. Setting the tone for fashion retail, their new Whitechapel office space features subtle pastel tones that contrast with vibrant neon brand elements to create a modern, industrial hub.
The office’s layout is carefully crafted to mirror New Look’s business model, with dedicated “range rooms” and “fit rooms” designed for clothing discussions and fittings. White interiors in the meeting rooms enhanced the spotlights on the garments, while the rest of the office showcases vibrant colours and lively accents associated with New Look’s brand. Workstations are designed for flexibility, promoting hot desking, collaboration and productivity. The inclusion of informal meeting spaces encourages interaction and teamwork.
Acoustics play a pivotal role in ensuring a productive office environment, and with a number of different workspaces catering for various styles of working within New Look’s brief, noise reduction was a key challenge to overcome. Soft textures, biophilia, wall coverings and textured furnishings are thoughtfully incorporated to mitigate echoes and create a comfortable workspace. Bespoke feature lights hanging over meeting room tables double as acoustic solutions. Planters are strategically placed throughout the office, further enhancing acoustics and introducing a natural element to the office environment.
The project was a finalist for Project of the Year at Mix Awards 2024, which is a testament to the incredible creativity, commitment and dedication from the client, project partners, and each and every one of the Morgan Lovell project team.
Design: Morgan Lovell
Photography: Thierry Cardineau
