D3 Offices – Complete With Mood-Detecting Color Wall

  • Client D3,
  • Location Sao Paulo, Brazil,
  • Industry Advertising / Marketing,
  • Located along Avenida Paulista, one of the most important avenues of São Paulo, the today’s space is the new headquarter of D3, a digital producer company that works along with publicity agencies on the production of interactive experiences. Their talent and creativity is definitely on display in this office.

    The office is a meager 575 sq ft, making the usage of the space incredibly important. “The rustic treatment of the basic structure is partially covered by the woodworks, carefully designed in order to create different visual effects …every corner of the space instigates the visitors’ eyes to different angles, textures, colors and lighting patterns. Three kinds of wood and different shades of blues, greens and purples were used for the chromatic identity of the space.

    The furniture was designed to allow flexibility of usage, reinforcing an invitation to the clients to actively participate on the space reconfiguration. Its layout can be transformed through the relocation of the wheeled furniture, which has been dimensioned to be easily adapted to different needs. As a result the workstations can be constantly rearranged and the space can be configured as a big meeting room, be ready for a video game round or even a movie session.”

    An interesting facet of the design is the interactivity of the office. Instead of just being a dormant room, a number of sensors throughout the room detect movement and sound. These signals are then interpreted as colors triangles along the main wall making the room into a “live thermometer of the relationship among people and its environment.”

    Design by Estudio Guto.

    Have a looksie below, photos by Fran Parente: