emetriq Offices – Hamburg

  • Client Emetriq,
  • size 1,575 sqft
  • Year 2017
  • Location Hamburg, Germany,
  • Industry Technology,
  • seel bobsin partner designed the offices of tech company emetriq, located in Hamburg, Germany.

    sbp (Seel Bobsin Partner) has been awarded another individual workspace project. Following the slogan “smart interior for big data”, sbp takes over the complete design concept and its integration for the new premises of the Telekom subsidiary, emetriq, based in the Port of Hamburg.

    Emetriq is the initiator of the largest data pool in the digital advertising industry. The aim of the collaborative data-sharing model is to pool information about advertising target groups in order to create and establish a German alternative for large American groups like Google.

    The company employs approximately 80 people in the BOA VISTA office building. It is directly located on the opposite of “Überseebrücke“ in the Port of Hamburg – overlooking the “Elbphilharmonie“ (Elbe Philharmonic Hall) and the landmark “Landungsbrücken“. The open space concept for the emetriq GmbH is primarily laid out with a space-shaping individual frame system, consisting of workbenches for four or six workstations with integrated lighting. The yellow frames are functional team-oriented communication point as well as notice boards equipped with monitors. This allows the areas at the harbour wall to “breathe” naturally with an ebb and flow that allows for flexible adaptability to meet company needs.

    Spacious and highly flexible social areas with high quality accommodations allow for both internal and external uses. Emetriqs representative areas can be used for events varying from team meetings to client events and workshops. The high quality design standards as well as the workspace flexibility provide an attractive work environment for potential employees in the marketing and data science field.

    The new lease space includes a generous open glass façade on the ground floor which will be used by emetriq to communicate the transparency issue to the outside world. Transparency is a complex and crucial topic in the data business. Emetriq characterizes their strategy as high transparency and the concept has consciously been taken in to consideration for the office design.

    Stefan Kunze, project leading advisor of the emetriq GmbH, says: “Together with sbp we created a working environment, which matches emetriq and allows to live a dynamic corporate culture. The employees, applicants and clients feedback is extremely positive.“

    Designseel bobsin partner
    Photography: Karsten Knocke