Supermetrics Offices – Helsinki

  • Client Supermetrics,
  • size 11,194 sqft
  • Year 2019
  • Location Helsinki, Finland,
  • Industry Advertising / Marketing, Consulting / Business Services,
  • Mint & More Creative has designed the rooftop offices for marketing metrics company, Supermetrics, located in Helsinki, Finland.

    Supermetrics offers marketing analytics tools and is Finland’s 3rd fastest growing company. Their office is located right in the busiest part of downtown Helsinki, with views from their terrace across the city. The space, which used to house a windowless gym, was renovated from top to bottom (and even more) to suit Supermetrics’ needs. The office is famous for its natural jungle vibe, unique meeting rooms and of course the sauna with a view.

    Plants and greenery pour into Supermetrics’ office from outdoors to create a park-like atmosphere. Biophilic design seamlessly connects the indoor garden concept with nature, and the spaces are designed by Mint & More Creative to adjust the time of day and seasons outside. Trees grow in the open office area, moss installations and green walls bring life to all surfaces, and the multipurpose terrace offers space to grow flowers, herbs or fruit & veg.

    The activity-based office is split into two main zones: the quiet focus zone & the lively social zone. The atmosphere of the zones is guided by the different ceiling colours. The social zone is designed specifically to be playful and never boring. Each meeting room has its own concept and style created. They solve different needs; whether it be bouncing ideas around in a foam pit, swinging those ideas into motion, collaborative problem solving in tetris or creating new strategies in the sauna cabinet as is typical in Finland.

    The sauna plays an important part in Finnish culture, and that is reflected in Supermetrics’ rooftop sauna & spa spaces. As part of the interior design, Mint & More designed custom changable laser-cut signs to indicate when the sauna is for women, men or mixed. The signs depict the custom-drawn superheroes Mint & More hand-made for them, which are also printed on custom acoustic panels in the phone booths. Elements that were created specifically for Supermetrics don’t end here. There are custom slippers, towels, glasses as well as a basketball arcade, among others. Details matter.

    Mint & More Creative designed the communal office to offer a lot of opportunities for use outside of regular work hours to improve the spaces’ usage efficiency. The social zone is great for hosting larger events or just enjoying an evening with colleagues. Supermetrics’ office offers many luxuries, from soft gradient carpet flooring to a beer tap and wine cooler. The idea is to make regular work hours just a little bit better than in the average office.

    DesignMint & More Creative
    PhotographyEsa Kapila