Hasbro Offices – Haiphong

  • Client Hasbro,
  • size 15,600 sqft
  • Year 2022
  • Location Haiphong, Vietnam,
  • Industry Entertainment,
  • Vacons Architects completed the Hasbro offices with a consistent theme of bold blue colors throughout in Haiphong, Vietnam.

    Hasbro is a global branded entertainment leader. With the main idea of “Hasbro Universe”, Vacons wants to bring a new journey to Hasbro in Vietnam. The new office will be a place where everyone enjoys fun and is always full of energy.

    Express Hasbro spirit from the first impression
    Featuring colorful toy and game products, Vacons designed the reception space as the entrance of a spaceship, where a journey in the “Hasbro Universe” begins. Colors and lines are balanced between the main and subsidiary spaces to emphasize brand recognition and its dynamic characteristic. Throughout the design of the office are pieces of different brands, harmonizing and conveying the brand’s message.

    Modern hybrid work style
    With the “human-centric” philosophy, the workspaces are diversified according to different working styles. Hasbro employees will experience many models and methods of working. The workspaces are located along the glass of the building to make the most out of natural light and enhance connections among each other.

    The office center is a space designed with the inspiration of “The Nest”. Vacons renovated the existing atrium to turn this area into a multi-purpose space. This space can be both a pantry, a collaboration area, and a presentation space. With the main color tone of rattan and wood materials to create coziness, this space will be the highlight for the whole office.

    Work hard and play hard
    Throughout the office spaces are games for each employee to enjoy a lot of fun and creativity. The game room is a space designed to emphasize this “joyful” element. The game room has a futuristic style with a contrasting scheme. The LED system can be freely combined with different light colors. This space will be a place where people share and interact during lunch breaks and at the end of a working day.

    Local element
    Local elements are incorporated into the design by Vacons in many areas. Hasbro’s journey in Vietnam will be accompanied by, the red phoenix flower: the symbol of Haiphong, rattan: a traditional material for Vietnamese people, and grinding stone: creating lightness and elegance. These elements create a modern office but are friendly to all employees.

    Design: Vacons Architects
    Photography: courtesy of Vacons