Prima Assicurazioni Offices – Milan

  • Client Prima Assicurazioni,
  • size 60,278 sqft
  • Year 2022
  • Location Milan, Italy,
  • Industry Insurance,
  • Progetto Design & Build completed the Prima Assicurazioni offices with a strong brand identity in Milan, Italy.

    Five thousand six hundred square meters of brand-new offices spread over 7 floors inside an iconic glass building of new construction overlooking Piazzale Loreto. These are the first numbers to understand the latest generation headquarters that Prima Assicurazioni has entrusted to Progetto Design & Build for the design and construction.

    After the success of the first location, in the historic square of Cordusio, Prima Assicurazioni takes up the disruptive and brand-oriented concept to make it even more current and suitable for an area 5 times larger.

    The corporate purple color, roughly referring to a specific pantone, can now be found applied in a variety of shades and finishes to create greater dynamism and movement within environments.

    So here is the floor of the break area, which occupies the entire eighth floor of the building, presented colored but with the same wood finishes, so as to maintain a “domestic” and informal effect for an area intended precisely for relaxation. Here the choice of furnishings reflects the desire to recreate a space where people can get together and feel comfortable, and where they can take a quality break.

    The same alternation of colors composes the ceilings of the corridors, which run along the operational areas, hosting one-to-one areas, phone booths and locker areas.

    The colour scheme, the graphics on the window stickers reminiscent of circuits, and the presence of corrugated or stretched metal sheets on which the logo stands out, give the entire space an industrial and highly modern feel.

    Everything in the brand-new Prima Assicurazioni headquarters is geared towards the well-being of the people who use the office spaces, working, discussing and continuously exchanging skills and ideas.

    Design: Progetto Design & Build
    Photography: Vittoria Dorizza