MASONPRINCE Offices – Shenzhen

  • size 10,764 sqft
  • Year 2023
  • Location Shenzhen, China,
  • Industry Fashion / Beauty,
  • TOMO combined industrial and modern design for the MASONPRINCE offices in Shenzhen, China.

    MASONPRINCE is a fashion brand based in Shenzhen, China. The brand believes in the idea of a “classless fashion collectivity” and promotes fashion freedom for the younger generation. It aims to use Chinese design to break the loop of fashion originating from youth culture but being confined to the mainstream and retailing system.

    MASONPRINCE (MP) and TOMO collaborated to create a unique and memorable brand experience by designing the new MP office in Shenzhen. The objective was to challenge traditional online brand concepts and break away from mainstream frameworks. By incorporating the design approaches of contrast, diversity, and extension, the team aimed to create a diverse experience that truly embodied the retro essence of MP.

    The design process can be compared to a sophisticated computing program that analyzes all possibilities. By incorporating the MP brand philosophy, the design team was able to reshape the boundaries of time and space, reality and virtuality, retro and future. This design method leads to an endless loop of blurred fusion of these elements.

    The designer skillfully employed a lens sense aesthetics to recreate the retro contrast in this classic office space. By balancing the relativity of multiple scenes, the design showcases the captivating allure of both retro and futuristic elements, all implied in the essence of MASONPRINCE.

    Brand Visual Identification – Main Entrance
    The entrance of the building showcases classic architectural elements, such as exposed concrete walls and ceiling beams, that define a retro ambiance. TOMO aimed to incorporate these classic elements to evoke a sense of nostalgia. This versatile space has the potential to serve as an office, showroom, or art gallery, with even more potential functions in the future

    The interplay between the rough walls and the smooth leather sofa creates a striking contrast. The large-scale glass windows, exposed external units of the electric door, and exquisitely crafted metal parts seem to transcend reality in the dim light, implying the uncertainty of the deconstructed future.

    The octagonal pavilion serves as the central hub for the reception, coffee bar, and refrigeration, while also embodying the essence of the office as a spiritual stronghold.

    It was a unique and original creation of TOMO based on the characteristics of MP. When the automatic foldable board spreads out, it creates a seamless horizontal connection that promotes open communication, reinforcing the harmonious coexistence between futuristic fine craftsmanship and real-world functionality. The design intention and intricate details were taken into account to ensure versatility and adaptability for future use.

    The octagonal pavilion boasts a stunning blend of materials. The metal envelope creates a striking contrast against the burl wood grain piano finish, allowing one to truly appreciate the unexpected fashion art that goes beyond everyday experiences. It also perfectly exemplifies the brand’s relentless pursuit of unconventional innovation.

    Principal Designer Office
    The office of the Principal Designer extends the classic architectural elements. The suspended block is supported by a large metal framework, while the curved glass adds a touch of lightness and shapes the texture of the open area, further enhancing the metal texture of the refined retro furniture in the office.

    The space features a unique combination of artistic wood grain material, lines, and particles, resulting in a harmonious blend of classic and innovative elements in a truly avant-garde fashion.

    The three steps in the staircase have anti-slip icons on them which represent the three brothers who own the brand. Each icon depicts the given name of a respective brother. This design not only adds a symbolic touch to the space but also subtly reflects the owners’ spiritual beliefs through the design details.

    Design: TOMO
    Photography: Free Will Photography