Licious Offices – Bengaluru

Space Matrix partnered with Licious to design a functional and engaging workplace that reflects the brand’s identity through meat-themed elements, creating a sense of community and pride among employees.

Firm
  • Client Licious,
  • size 25,000 sqft
  • Year 2023
  • Location Bengaluru, India,
  • Industry Food / Beverage,

    • Licious’s “MEATY” Workplace
    Licious, India’s leading fresh meat brand, sought to reflect its identity in their new workplace design. Space Matrix partnered with Licious to create a space that was not only functional but also embodied the brand’s essence and values.

    Concept and Design Relevance
    The design approach focused on two key objectives:
    Brand Identity: Establishing a unique brand identity through design elements and a thematic concept.

    Employee Engagement
    Fostering a sense of pride and belonging among employees by connecting them to the brand’s journey. The resulting design transformed the workplace into a physical representation of Licious’s success, showcasing its identity and values right from the entrance.

    Meat-Themed Ambiance with a Touch of Glamour
    Reflective metallic surfaces and a red and salmon colour palette evoke the world of meat while maintaining a sophisticated feel. Subtle design elements like chopping board partitions and ceiling elements inspired by meat slices reinforce the theme.

    Welcoming Entrance
    A bold statement with a logo wall, chopping board partitions, and a table resembling a wooden log sets the tone for the experience.

    Central Gastro Studio
    The heart of the space, resembling a European Fish Market, serves as a social hub and content creation platform. Copper chimney, wooden rafters, spice wall, and stackable wooden pouffes create a vibrant and inviting atmosphere.

    Working Area
    Divided into two sections with the Gastro Studio at the centre, fostering a sense of community. Individual workspaces with natural light maximize focus, while team tables and high tables cater to different work styles.

    Thematic Meeting Rooms
    Creatively named after meat and meat-related dishes, each room features unique wall graphics and design elements reflecting its theme.

    In Conclusion
    Space Matrix’s design for Licious’s “MEATY” Workplace successfully achieved the client’s vision by creating a functional, engaging, and brand-reflective space. The design elements and thematic approach not only embody Licious’s identity but also foster a sense of community and belonging among its employees.

    Design: Space Matrix
    Photography: courtesy of Space Matrix