Created by the designer Olivier Saguez from a simple idea: “A trademark ought to leave its mark,” the global design agency is well-versed in all aspects of useful design: strategy design, identity design, product design, service design, environmental design, architecture design, retail and lifestyle design. A brand identity, as defined by Saguez & Partners, uses universally understandable signs and words to express a brand’s commitment to all of its users, employees, customers and citizens.